In our country around 40% children dropout from primary to upper primary transition (NUEPA,2014) and 44% of school children aged between 7 to 12 cannot read a basic paragraph and half cannot do simple subtraction (ASER). To address the issue Aditya Birla Group (ABG) Companies focus on Quality Education. Idea Cellular Limited under its CSR initiatives emphases on improving access to education, improving children learning and high retention in the school. The Company works with children of all ages for the promotion of learning among students through various projects.
Under the Education initiative in the last two years of implementation around 5 lakh school children were covered through various projects in ten states Madhya Pradesh, Rajasthan, Maharashtra, Odisha, Delhi, Uttar Pradesh, Tamil Nadu, Bihar, Gujarat and Karnataka.